Brand
ProjectBrand Identity

Hooman Brand Identity 2025
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Description
A vertical yellow fabric banner is mounted on a dark brown brick exterior wall, part of the brand identity project for Hooman. The banner displays bold black typography reading 'Not every pet gets a second chance.' alongside a secondary text box and a whimsical line drawing of a person carrying a pet. The bottom of the banner features the Hooman brand logo. Natural daylight illuminates the scene, highlighting the texture of the weathered brick wall behind the display.