Hooman Brand Identity 2025

Description

A vertical yellow fabric banner is mounted on a dark brown brick exterior wall, part of the brand identity project for Hooman. The banner displays bold black typography reading 'Not every pet gets a second chance.' alongside a secondary text box and a whimsical line drawing of a person carrying a pet. The bottom of the banner features the Hooman brand logo. Natural daylight illuminates the scene, highlighting the texture of the weathered brick wall behind the display.

Style

Vertical, Commercial, Warm, Clean

Techniques

Typography, Natural light

Color

Background

Residential Building

Context

Out of Home (OOH)