Hooman
Brand Identity
Sep 2025
The Hooman brand identity, developed by Granzotto, establishes a cohesive visual language centered on companionship and pet adoption. The system utilizes a bold serif wordmark, paired with a vibrant palette of yellow and chartreuse green to create a high-contrast aesthetic that carries across both digital and physical applications. Executing across varied media, the branding integrates clean typography and motion graphics to articulate the brand narrative. The project includes environmental signage, custom packaging, and live-action video content that emphasizes natural light and candid interaction. Granzotto's design approach leans into a minimalist framework, employing macro photography and structured graphic compositions to ground the brand identity in tangible, textured materials.
Commercial, Clean
