What Goes Around Comes Around Holiday 2023 Ad Campaign 2023

Description

Captured by photographer Phoenix Johnson for the Holiday 2023 ad campaign by What Goes Around Comes Around, this portrait features model Dalianah Arekion lying on a floor against a vertical wood panel wall. Dalianah is posed alongside a prominent brown shearling tote bag, wearing a white button-down shirt paired with a textured cream jacket and taupe trousers. The lighting style is soft and natural, emphasizing the rich fabric textures and warm earth tones of the composition. Videography was handled by Katherine Goguen with DP and editor Chiao Chen, focus pulling by Justine Bertrand, lighting direction by Alex Hopkins, and lighting assistance from Brooks Hudgins, Brandyn Liu, and Kyle Thompson.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Wood Texture

Context

Advertising Campaign