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Model lying in artificial snow wearing a glossy burgundy puffer jacket and black leather gloves beside a quilted leather handbag.

What Goes Around Comes Around Holiday 2023 Ad Campaign 2023

Associated creatives

Tags

Description

This fashion campaign image for the Holiday 2023 Ad Campaign by What Goes Around Comes Around features model Dalianah Arekion lying horizontally in artificial snow. She wears a glossy burgundy puffer jacket with dark fur trim, black leather gloves with faux-fur cuffs, and dark trousers. A structured burgundy quilted leather handbag with a gold-tone logo rests in the snow beside her. The background depicts a hand-painted winter landscape mural featuring snowy ground and pine trees, with scattered faux snowflakes drifting through the frame. The lighting is direct and bright, casting sharp highlights on the glossy garment surfaces and creating a high-contrast editorial look.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Burgundy (60%)
Jet Black (40%)

Background

Set-dressed

Context

Advertising Campaign