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  • ·What Goes Around Comes Around Holiday 2023 Campaign
BrandWhat Goes Around Comes Around
ProjectHoliday 2023 Ad Campaign
Two models wearing winter accessories including earmuffs and faux fur scarves against a painted snowy mountain backdrop.

What Goes Around Comes Around Holiday 2023 Ad Campaign 2023

Associated creatives

Phoenix Johnson
Phoenix JohnsonPhotographer
Katherine Goguen
Katherine GoguenVideographer
Chiao Chen
Chiao ChenDP / Editor
Justine Bertrand
Justine BertrandFocus Puller
Alex Hopkins
Alex HopkinsLighting Director
Brooks Hudgins
Brooks Hudgins
Brandyn Liu and Kyle Thompson
Brandyn Liu and Kyle ThompsonLighting Assistant
Dalianah Arekion
Dalianah ArekionModel

Tags

two models wearing winter earmuffstwo modelsmodels wearing winter earmuffswinter earmuffsearmuffsfaux fur scarvesfur scarves

Description

This image for the Holiday 2023 Ad Campaign by What Goes Around Comes Around features two female models posing against a painted backdrop of a snowy mountain landscape. Foreground falling snow flakes create a soft-focus bokeh effect across the frame. Both models wear plush winter earmuffs and contrasting black and white faux fur scarves adorned with interlocking double-C branding accents. Photographed by Phoenix Johnson with videography by Katherine Goguen, the scene adopts a stylized editorial aesthetic with direct flash lighting.

Style

Editorial, Horizontal, Clean, Nostalgic

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Illustrated Frame

Context

Advertising Campaign