What Goes Around Comes Around Holiday 2023 Ad Campaign 2023

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Captured by photographer Phoenix Johnson, this image from the Holiday 2023 Ad Campaign for What Goes Around Comes Around features model Dalianah Arekion posing in a wintry studio setting. The subject is crouched against a painted backdrop of snow-covered mountains and evergreen trees while simulated snowflakes fall through the frame. She wears a glossy burgundy puffer jacket with a faux-fur trimmed hood and dark fitted trousers, accessorized with a patterned saddle handbag resting on the snowy ground. The direct flash lighting creates a sharp, high-contrast look typical of editorial fashion photography.