What Goes Around Comes Around Holiday 2023 Ad Campaign 2023

Description

Captured by photographer Phoenix Johnson, this image from the Holiday 2023 Ad Campaign for What Goes Around Comes Around features model Dalianah Arekion posing in a wintry studio setting. The subject is crouched against a painted backdrop of snow-covered mountains and evergreen trees while simulated snowflakes fall through the frame. She wears a glossy burgundy puffer jacket with a faux-fur trimmed hood and dark fitted trousers, accessorized with a patterned saddle handbag resting on the snowy ground. The direct flash lighting creates a sharp, high-contrast look typical of editorial fashion photography.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign