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Brand
H&M
ProjectH&M Men Lookbook
Full-length portrait of a male model wearing a layered black t-shirt over a white shirt and baggy jeans against a light background.

H&M H&M Men Lookbook 2025

Associated creatives

Paolo Steve
Paolo StevePhotographer
Marcus Söder
Marcus SöderCreative Director
Sandy Kirik
Sandy KirikFashion Editor/Stylist
Laura Carless
Laura CarlessArt Director
Rendy Giorgini
Rendy GiorginiModel

Tags

man wearing layered t shirtman wearing t shirtlayered t shirtblack t shirtwhite shirtbaggy denim jeansdenim jeansjeansmale modelmodel

Description

This portrait for the H&M Men Lookbook features a male model posing against a neutral studio backdrop. He is styled in a layered outfit consisting of a dark black t-shirt worn over a white collared shirt, paired with loose-fitting, washed denim jeans and casual white footwear. The lighting is clean and even, highlighting the textures of the layered garments and the relaxed silhouette. The composition is a vertical full-length shot focusing on contemporary menswear styling.

Style

Vertical, Commercial, Clean

Industries

High Street Fashion

Color

Jet Black (40%)
Charcoal (40%)
Pure White (20%)

Background

White Seamless

Context

Lookbook