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Brand
H&M
ProjectH&M Men Lookbook
Close-up portrait of a male model wearing a dark crewneck sweatshirt over a white collared shirt against an orange studio backdrop.

H&M H&M Men Lookbook 2025

Associated creatives

Paolo Steve
Paolo StevePhotographer
Marcus Söder
Marcus SöderCreative Director
Sandy Kirik
Sandy KirikFashion Editor/Stylist
Laura Carless
Laura CarlessArt Director
Rendy Giorgini
Rendy GiorginiModel

Tags

man in dark crewneck sweatshirtman in dark sweatshirtdark crewneck sweatshirtcrewneck sweatshirtwhite collared shirtmale model portraitmale modelyoung man

Description

This portrait image for the H&M Men Lookbook features a male model styled in a dark crewneck sweatshirt layered over a white collared shirt. He gazes directly toward the camera with a neutral expression against a solid warm orange studio background. The soft, directional lighting accentuates the texture of the apparel and the clean composition of the shot. Photography by Paolo Steve, with creative direction by Marcus Söder and styling by Sandy Kirik.

Style

Lifestyle, Vertical, Warm

Industries

High Street Fashion

Color

Jet Black (70%)
Cream (30%)

Background

Coloured Seamless

Context

Lookbook