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Brand
H&M
ProjectH&M Men Lookbook
Full-length portrait of a male model wearing a dark grey crewneck sweatshirt, beige jeans, and a plaid shirt tied around his waist.

H&M H&M Men Lookbook 2025

Associated creatives

Paolo Steve
Paolo StevePhotographer
Marcus Söder
Marcus SöderCreative Director
Sandy Kirik
Sandy KirikFashion Editor/Stylist
Laura Carless
Laura CarlessArt Director
Rendy Giorgini
Rendy GiorginiModel

Tags

male model posingmale modelman posingdark grey sweatshirtgrey sweatshirtsweatshirtbeige jeansjeansplaid shirt tied around waistplaid shirtshirt

Description

A full-length fashion portrait features a male model standing against a warm solid-colored backdrop for the H&M Men Lookbook. The subject wears a dark grey crewneck sweatshirt, relaxed beige jeans, and platform shoes, with a checked plaid shirt tied around his waist and a cap held in one hand. The clean studio composition highlights casual menswear layering and texture. Paolo Steve photographed the campaign with creative direction by Marcus Söder and styling by Sandy Kirik.

Style

Lifestyle, Vertical, Warm, Clean

Industries

Menswear

Color

Charcoal (30%)
Beige (40%)
Caramel (30%)

Background

Solid Colour

Context

Lookbook