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Brand
H&M
ProjectH&M Men Lookbook
Full-length portrait of a male model wearing a ribbed cream tank top and beige trousers against a neutral background.

H&M H&M Men Lookbook 2025

Associated creatives

Paolo Steve
Paolo StevePhotographer
Marcus Söder
Marcus SöderCreative Director
Sandy Kirik
Sandy KirikFashion Editor/Stylist
Laura Carless
Laura CarlessArt Director
Rendy Giorgini
Rendy GiorginiModel

Tags

man in ribbed tank top and trousersman in ribbed tank topman in trousersribbed tank topbeige trousersmale modelman

Description

A full-length portrait of a male model captured for the H&M Men lookbook, photographed by Paolo Steve with art direction by Marcus Söder and Laura Carless. The model stands against a neutral studio background, wearing a ribbed cream tank top paired with wide-leg beige trousers and matching shoes. His hands are tucked casually into his front pockets, and tattoos are visible on both upper arms. The lighting is clean and even, accentuating the minimal commercial styling and relaxed silhouette.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Menswear

Color

Cream (50%)
Beige (50%)

Background

White Seamless

Context

Lookbook