H&M Inbetween 2025

About

Captured in an urban street setting, this editorial image for the H&M Inbetween project was photographed by Adam Katz Sinding and Melodie Jeng. The central subject is a woman standing near a sidewalk pole, wearing a black leather jacket over a plaid patterned shirt, dark trousers, and sunglasses. She holds a large black handbag and appears to be speaking on a phone or adjusting her hair with one hand. The background shows an outdoor city environment with blurred pedestrians and cafe seating, bathed in natural daylight.