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Brand
H&M
ProjectInbetween
Model Sora Choi in a cropped black denim jacket and low-rise jeans walking on a city street in a two-panel street style photo.

H&M Inbetween 2025

Associated creatives

Adam Katz Sinding
Adam Katz SindingPhotographer
Melodie Jeng
Melodie JengPhotographer

Tags

sora choimodel sora choiwoman in black denim jacketblack denim jacketcropped denim jacketlow rise black jeansblack jeanswhite canvas tote bagwhite tote bageast asian woman walkingeast asian womanwoman walking

Description

A two-panel street style diptych captured by photographers Adam Katz Sinding and Melodie Jeng for the H&M Inbetween project. The left frame features model Sora Choi walking along an urban street wearing a cropped black denim jacket, low-rise dark wash jeans, and carrying a white tote bag with a doll charm. The right frame presents a closer composition of Choi mid-stride speaking on a mobile phone with white wired earbuds. The shots capture natural daylight and authentic movement in an outdoor city environment.

Style

Editorial, Horizontal, Cool

Techniques

Natural light

Industries

High Street Fashion

Color

Off-Black (70%)
Off-White (20%)

Background

Street

Context

Editorial