H&M Inbetween 2025
Associated creatives
Tags
Description
Captured on a sunlit city street for H&M's Inbetween project, photographed by Adam Katz Sinding and Melodie Jeng. A woman walks toward the camera wearing a black spaghetti-strap camisole top with delicate lace detailing along the neckline, paired with loose-fitting dark wide-leg trousers and dark shoes. She wears clear-framed eyeglasses and carries a dark textured knit garment over her wrist, featuring a visible doll bag charm. The background features bright daylight illuminating an urban road flanked by a stone retaining wall, parked vehicles, and pedestrians.
Style
Editorial, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (80%)
Background
Street
Context
Editorial