Brand
ProjectFall-Winter 2025 Campaign

H&M Fall-Winter 2025 Campaign 2025
Associated creatives
Tags
Description
This editorial fashion photograph captured by Anthony Seklaoui for the H&M Fall-Winter 2025 campaign features a model posing dynamically against a dark corrugated metal shutter backdrop. The subject wears a rich brown hooded fuzzy textured jacket paired with matching brown patterned wide-leg trousers that drape fluidly over the ground. Natural lighting illuminates the scene, highlighting the tactile qualities of the outerwear and the sharp angles of the composition. The low angle perspective enhances the vertical lines of the architecture and the confident posture of the model. The rich brown color palette dominates the outfit, creating a cohesive tonal look set against the industrial exterior environment.




