Brand
ProjectFall-Winter 2025 Campaign

H&M Fall-Winter 2025 Campaign 2025
Associated creatives
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Description
This fashion editorial campaign image features three female models posing outdoors against a modern architectural background of glass and metallic panels. The models wear textured brown autumn and winter apparel, including a fluffy faux fur vest and knitted sweaters. Natural daylight illuminates the scene, catching the texture of their garments and hair as the wind gently blows. The composition is captured with a dynamic horizontal framing by photographer Anthony Seklaoui for the H&M Fall-Winter 2025 collection.




