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BrandHipchips
ProjectBrand Identity
Laptop displaying Hipchips website featuring bowls of crisps, dips, and bold typography against a vibrant red background.

Hipchips Brand Identity 2017

Associated creatives

Ragged Edge
Ragged EdgeGraphic Design

Tags

laptop displaying websitelaptop displaylaptopwebsitehipchips website

Description

A laptop sits against a solid vibrant red background, displaying the Hipchips website on its screen. The digital interface features the brand name, navigation links, and a prominent headline reading Potatoes. This is your time. Below the text, imagery on the screen shows a hand dipping a crisp into chocolate, alongside bowls of dips and a box of artisan crisps. The clean web layout highlights the visual identity crafted by Ragged Edge.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Vector

Industries

CPG / Packaged Food

Color

Pure White (50%)
Chocolate (30%)
Golden Yellow (20%)

Background

Solid Colour

Context

Website / Web