Hipchips Brand Identity 2017

Description

This photograph captures the exterior storefront of the Hipchips restaurant, featuring a bold black fascia sign with white lettering displaying the brand name and the number 49 above the entrance. A red-and-white striped awning extends outward over the large front windows and doorway, adding a classic touch to the modern black storefront framing. Inside the warmly lit interior, kitchen staff can be seen working behind the glass counters, while a motion-blurred pedestrian walks past on the pavement in the foreground. The surrounding building exterior consists of dark red brickwork, creating a strong textural contrast against the sleek dark metal and glass elements of the shopfront. Created as part of the Brand Identity project by Ragged Edge, this architectural capture highlights contemporary retail design.

Style

Horizontal, Commercial, Clean

Industries

Restaurants

Color

Background

Retail Storefront

Context

Advertising Campaign