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BrandHipchips
ProjectBrand Identity
A stack of white and pink Hipchips branded boxes resting on a wooden table in a dimly lit interior.

Hipchips Brand Identity 2017

Associated creatives

Ragged Edge
Ragged EdgeGraphic Design

Tags

hipchips packaging boxeshipchips boxespackaging boxeswhite boxespink boxesbranded packaging

Description

A tall stack of white and pink packaging boxes for the brand Hipchips is displayed prominently on a dark wooden table. The top box features bold black typography with the brand name clearly printed on the front. The surrounding interior is dimly lit, with a dark banquette and tiled wall visible in the background. The composition focuses squarely on the product packaging as part of a brand identity project.

Style

Horizontal, Commercial, Clean

Industries

CPG / Packaged Food

Color

Pure White (50%)
Blush (30%)
Jet Black (20%)

Background

Café

Context

Advertising Campaign