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BrandHipchips
ProjectBrand Identity
Bold white typography spelling HIPCHIPS centered on a solid black background with secondary text on left and right.

Hipchips Brand Identity 2017

Associated creatives

Ragged Edge
Ragged EdgeGraphic Design

Tags

hipchips logohipchips brand identitywhite typographyblack background

Description

Graphic design asset for the Hipchips brand identity created by Ragged Edge. The image features bold white sans-serif typography displaying the brand name HIPCHIPS centered across a solid black background. Flanking the central logo are smaller serif text elements reading FRESH CRISPS on the left and FRESH DIPS on the right. The composition is clean, minimalist, and high contrast.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

CPG / Packaged Food

Color

Pure White (20%)

Background

Solid Colour

Context

Advertising Campaign