Hill St Brand Identity 2018

Description

This brand identity project for Hill St, designed by OMSE, features a top-down compositional view of two chocolate bars presented against a split rust and dark brown textured background. The left bar is a brown paper wrapper featuring gold geometric line-art graphics with heart, circle, and triangle motifs, along with typography reading Hill St and Milk. The right bar displays a matching geometric-molded chocolate surface with indented shapes. The lighting is even and soft, accentuating the matte paper texture and the rich tones of the chocolate and background surfaces.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

CPG / Packaged Food

Color

Background

Stone Texture

Context

Advertising Campaign