Richard Pullar, Photographer, London

Description

An iced pastry slice is captured mid-air in a high-speed splash, plunging directly into a pool of pale yellow cream. The cake features a smooth white fondant icing decorated with diagonal pink icing stripes and a golden-brown baked base. Dynamic liquid droplets and crests radiate outwards from the impact point, frozen in sharp detail. The lighting is bright and direct, casting sharp, defined shadows onto the creamy monochrome surface below. The entire composition is framed vertically in a vibrant yellow monochrome palette.

Style

Vertical, Commercial, Warm, Minimalist

Techniques

High-speed / freeze, Natural light

Industries

CPG / Packaged Food

Color

Background

Solid Colour

Context

Advertising Campaign