Brand
ProjectUnshattered
Hennessy Unshattered 2023
Associated creatives
Tags
Description
This commercial video for the Hennessy project Unshattered opens with a dramatic basketball dunk that shatters the backboard glass. The narrative then shifts to a detailed craft workshop where an artisan methodically sorts through the shattered glass fragments, cleaning, grinding, and reassembling them into a stained glass basketball backboard mosaic. Cinematic lighting and moody tones highlight the textured shards, wood workbench tools, and precise hand craftsmanship. The sequence concludes with the newly crafted stained glass backboard mounted on a basketball hoop, ready for play. Sound design and music production were provided by Wave Studios NY.
