Logo
  • Home
  • ·Media
  • ·Helmut Lang Summer 2026 Red Gown Campaign
BrandHelmut Lang
ProjectHelmut Lang Summer 2026
Model wearing a long sleeveless red dress standing between minimalist white studio partition walls in directional light.

Helmut Lang Helmut Lang Summer 2026 2026

Associated creatives

Johnson Lui
Johnson LuiPhotographer
Becca Thandi Halev
Becca Thandi HalevArt Director
Clare Byrne
Clare ByrneFashion Editor/Stylist
Nero
NeroHair Stylist
Ahmed Richards
Ahmed RichardsModel
Lydia-Angel
Lydia-AngelModel

Tags

woman in red dressred dressfloor length red dresssleeveless red gownred gownhelmut lang dress

Description

Captured by photographer Johnson Lui for the Helmut Lang Summer 2026 collection, this editorial fashion piece features a model standing against clean architectural partition walls. She wears an elegant floor-length red dress with a draped back, holding a matching strap bag while lit by crisp directional light casting defined geometric shadows. Art directed by Becca Thandi Halev and styled by Clare Byrne, the minimalist set framing highlights sharp lines and saturated color contrast.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Hard Light

Industries

Designer Fashion

Color

Scarlet (90%)

Background

Set-dressed

Context

Advertising Campaign