Helmut Lang Helmut Lang Summer 2026 2026

Description

A full-length studio fashion photograph for the Helmut Lang Summer 2026 campaign, photographed by Johnson Lui with art direction by Becca Thandi Halev and styling by Clare Byrne. A female model stands centered against geometric grey and off-white set walls, looking directly toward the camera. She wears a semi-sheer white ruched long-sleeve top paired with a structured black pleated knee-length skirt, a slim black belt, and black strappy kitten-heel sandals. Strong directional lighting cuts across the floor and backdrop, creating angular geometric shadows and clean lines.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Hard Light

Industries

Designer Fashion

Color

Background

Set-dressed

Context

Lookbook