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Rear view of a model in an open-back white tie-knot blouse and dark blue denim jeans against a white wall with strong shadow.

Helmut Lang Helmut Lang Summer 2026 2026

About

A fashion campaign image for Helmut Lang Summer 2026 captured by photographer Johnson Lui with art direction by Becca Thandi Halev and styling by Clare Byrne. The shot presents a female model from behind, dressed in a crisp long-sleeve white blouse featuring a dramatic open back tied at the lower hem, paired with dark indigo denim jeans. Hard directional light casts a distinct profile shadow against a minimal white wall backdrop.

Brand

Helmut Lang

Project

Helmut Lang Helmut Lang Summer 2026 2026

Keywords

open back white shirtopen back blousewhite shirtdark blue jeansdark wash denimdenim jeanswoman facing awaywoman from behind

Credits

Johnson Lui
Photographer
Becca Thandi Halev
Art Director
Clare Byrne
Fashion Editor/Stylist
Nero
Hair Stylist
Ahmed Richards
Model

Styles

EditorialHorizontalCleanMinimalist

Techniques

Hard Light

Industries

Designer Fashion

Background

White Seamless
Residential Building

Context

Editorial