BrandHelmut Lang
ProjectHelmut Lang Summer 2026

Helmut Lang Helmut Lang Summer 2026 2026
Associated creatives
Tags
Description
A fashion campaign image for Helmut Lang Summer 2026 captured by photographer Johnson Lui with art direction by Becca Thandi Halev and styling by Clare Byrne. The shot presents a female model from behind, dressed in a crisp long-sleeve white blouse featuring a dramatic open back tied at the lower hem, paired with dark indigo denim jeans. Hard directional light casts a distinct profile shadow against a minimal white wall backdrop.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Hard Light
Industries
Designer Fashion
Color
Pure White (50%)
Navy (50%)
Background
White Seamless, Residential Building
Context
Editorial

