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BrandHaskell Cinema
ProjectBrand Identity
Pink billboard reading Cinema Haskell with bilingual text outdoors in front of a green train and bare winter trees

Haskell Cinema Brand Identity 2024

Associated creatives

Harrison Fun
Harrison FunGraphic Design
Juan Pablo Fernández
Juan Pablo FernándezPhotography

Tags

pink billboardbillboardpink signoutdoor billboardsign

Description

An outdoor billboard for Haskell Cinema features a soft pink background displaying bilingual serif text. The billboard stands outdoors during winter, with patches of snow on the ground, bare deciduous trees framing the composition, and a green train passing in the mid-ground. The natural daylight illuminates the scene with soft, flat lighting characteristic of an overcast day. The graphic design balances bold typographic hierarchy with an urban environment context.

Style

Horizontal, Commercial, Clean, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Movie Studios

Color

Blush (70%)

Background

Street

Context

Out of Home (OOH)