Brand
ProjectBrand Identity

Haskell Cinema Brand Identity 2024
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Description
An outdoor billboard for Haskell Cinema features a soft pink background displaying bilingual serif text. The billboard stands outdoors during winter, with patches of snow on the ground, bare deciduous trees framing the composition, and a green train passing in the mid-ground. The natural daylight illuminates the scene with soft, flat lighting characteristic of an overcast day. The graphic design balances bold typographic hierarchy with an urban environment context.