Haskell Cinema

Nov 2024

Haskell Cinema introduces a comprehensive brand identity system that bridges classic cinematic heritage with minimalist graphic design. The project centers on a versatile typographic mark, featuring a recurring letter H that adapts across diverse digital and physical touchpoints, from motion graphics and screen prints to environmental installations. Developed by graphic designer Harrison Fun with photography by Juan Pablo Fernández, the brand identity leverages clean vector aesthetics and sharp, geometric movement. The visual system maintains a cohesive, monochromatic language that transitions from ornate, filigree-framed sequences in motion assets to functional, architectural applications in print collateral. Applications extend into the urban landscape, appearing on outdoor billboards set against natural winter environments, as well as on tactile product packaging. The design leans into a clean, cinematic sensibility, balancing archival-inspired typography with rigid, structured layouts.

Horizontal, Commercial, Clean

Movie Studios

Brand Film / Corporate Video