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Pink billboard reading Cinema Haskell with bilingual text outdoors in front of a green train and bare winter trees
Interior shot of an ornate vintage theatre with a large projection screen displaying the Haskell brand logo
Spilled box of popcorn featuring custom typography on a weathered wooden plank floor with harsh shadows.
Three movie posters for Haskell Cinema displayed outdoors in a snowy landscape with a bird perched on top of the left poster.
Pink billboard reading Cinema Haskell with bilingual text outdoors in front of a green train and bare winter trees

Haskell Cinema Brand Identity 2024

About

Haskell Cinema introduces a cohesive visual identity centered on minimalist typographic structures and geometric motion. Graphic designer Harrison Fun leads the aesthetic direction, utilizing clean vector forms and classical serif elements to establish a refined cinematic presence. The branding adapts across various mediums, ranging from intricate filigree motion graphics to functional print collateral and archival-inspired layouts. Photography by Juan Pablo Fernández captures the identity within diverse environments, contrasting sterile studio applications with atmospheric, natural-light installations. The work integrates monochromatic palettes and sharp-line compositions, anchoring the brand in a clean, professional sensibility. From outdoor billboards set in winter landscapes to detail-oriented product photography, the project emphasizes structural versatility and the interplay between modern graphic design and vintage cinematic heritage.

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