Brand
ProjectGeneration Gucci Lookbook
Gucci Generation Gucci Lookbook 2025
Associated creatives
DemnaDesigner
Riccardo Zanola
DemnaPhotographer
Anthony TurnerHair Stylist
Sam VisserMakeup Artist
Helena BalladinoCasting Director
Jussi VuorenlehtoCasting Director
Piergiorgio Del MoroCasting Director
Viola Di SanteCasting Director
Abdou ThiorAthlete
Achol KuirModel
Aida BuaratModel
Akolde MeenModel
Alex ConsaniModel
Alton MasonModel
Bede HarperModel
Bianca HuismanModel
Cao ChangModel
Cheikh Mara NiangModel
Chenyin QiModel
Diane ChiuModel
Diya ZhangModel
Dongliang HeModel
Elina GunawardenaModel
Elsa HoskModel
Emm ArrudaModel
Emma KochModel
Estelle MarlowModel
Finn FarrellModel
Francois DeaconuModel
GabbrietteModel
Gabby DobbinsModel
Gloria MariaModel
Hejia LiModel
Henry RankModel
Kai WijersModel
Keny SalgadoModel
Keygon BaxterModel
Khadim SockModel
Loic PaulmierModel
Mack KarpesModel
May Li WescottModel
Michael OderModel
Mimi DeyModel
Rayssa RicardoModel
Reece NelsonModel
Reen KgModel
Roman StubrinModel
Sam DavisModel
Sharon GenishModel
Tetiana MarchukModel
Tongtong ChenModel
Meredith DuxburyContent Creator
Sophia ÁlvarezSelf
Tags
Description
Model Alton Mason walks dynamically in profile across a circular spotlighted studio set for the Generation Gucci Lookbook campaign. He wears a fitted black short-sleeved top, black briefs, and black leather slip-on loafers, accessorized with a black leather duffle bag featuring red and green signature webbing across the shoulder. The dramatic hard lighting casts a sharp, elongated shadow against the cool grey studio backdrop. The composition highlights minimalist menswear styling with an athletic, editorial pose.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Background
Grey Seamless
Context
Lookbook