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Group of models walking on a New York City street with a yellow bus in the background wearing Gucci

Gucci Fall 2026 Ad Campaign 2026

About

This editorial image captured by photographer Peter Funch for the Gucci Fall 2026 ad campaign showcases a group of models walking across a New York City street. The scene features prominent figures in contemporary designer apparel and accessories, set against an urban backdrop with a yellow bus visible in the distance. The composition employs natural daylight and a documentary-style framing that highlights movement and urban lifestyle. The bold Gucci lettering is overlaid centrally across the frame, framing the subjects as they navigate the pedestrian crossing.

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Street

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Advertising Campaign