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BrandGucci
ProjectFall 2024 Ad Campaign
Model with slicked-back dark wet hair wearing a white polo shirt with striped collar trim against a white background

Gucci Fall 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Deo Suveera & Pamela Dimitrov
Deo Suveera & Pamela DimitrovPhotographers
Emanuele Cantò
Emanuele CantòDirector
Agel Akol
Agel AkolModels
Ana Rossolovich
Ana RossolovichModels
Chloe Oh
Chloe OhModels
and Achille Genet
and Achille GenetModels
Francesca Burns
Francesca BurnsStylist
Claire Grech
Claire GrechHair
Janeen Witherspoon
Janeen WitherspoonMakeup

Tags

model in white polo shirtwhite polo shirtpolo shirtmodel with wet hairwet hairasian woman modelwoman model

Description

This vertical portrait from Gucci's Fall 2024 ad campaign features a model with slicked-back, wet-look dark hair wearing a white polo shirt detailed with striped trim on the sleeve. The subject gazes directly toward the camera with a neutral expression under direct, crisp natural lighting that casts a sharp shadow on the plain white wall behind. Captured in a clean aesthetic style, the composition highlights minimal styling with subtle jewelry on the hand and ear, emphasizing the garment's texture and tailored fit.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (80%)
Forest Green (20%)

Background

White Seamless

Context

Advertising Campaign