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Brand
Gucci
ProjectFall 2024 Ad Campaign
Rear view of a white horse with a prominent mane against a solid white background for the Gucci Fall 2024 campaign.

Gucci Fall 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Deo Suveera & Pamela Dimitrov
Deo Suveera & Pamela DimitrovPhotographers
Emanuele Cantò
Emanuele CantòDirector
Agel Akol
Agel AkolModels
Ana Rossolovich
Ana RossolovichModels
Chloe Oh
Chloe OhModels
and Achille Genet
and Achille GenetModels
Francesca Burns
Francesca BurnsStylist
Claire Grech
Claire GrechHair
Janeen Witherspoon
Janeen WitherspoonMakeup

Tags

white horsewhite horse rear viewhorse manewhite horse back

Description

This editorial image from the Gucci Fall 2024 ad campaign features a rear-facing view of a white horse set against a clean, neutral white background. The focus centres on the textured grain of the horse's white coat and the detailed sweep of its mane running down the spine. The composition is minimalist and sculptural, capturing the natural form of the animal with soft, even lighting. The campaign was creative-directed by Sabato De Sarno with photography by Riccardo Zanola, Deo Suveera, and Pamela Dimitrov.