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  • ·Gucci Fall 2024 Ad Campaign Portrait by Riccardo Zanola
BrandGucci
ProjectFall 2024 Ad Campaign
Close-up portrait of a woman with wet dark hair wearing a gold pendant necklace against a plain white background

Gucci Fall 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Deo Suveera & Pamela Dimitrov
Deo Suveera & Pamela DimitrovPhotographers
Emanuele Cantò
Emanuele CantòDirector
Agel Akol
Agel AkolModels
Ana Rossolovich
Ana RossolovichModels
Chloe Oh
Chloe OhModels
and Achille Genet
and Achille GenetModels
Francesca Burns
Francesca BurnsStylist
Claire Grech
Claire GrechHair
Janeen Witherspoon
Janeen WitherspoonMakeup

Tags

woman portraitwomanportraitgold pendant necklacegold necklacependant necklacenecklace

Description

This portrait from Gucci's Fall 2024 ad campaign features a model captured in a tight bust-up crop against a minimal white background. The subject has dark, slicked-back wet hair framing a neutral expression with natural skin texture and minimal makeup. A delicate gold chain necklace featuring a prominent metal pendant rests against the collarbone, catching strong direct sunlight that casts crisp shadow accents. The clean studio composition and sharp directional lighting emphasize the tactile qualities of wet hair and metallic hardware.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Gold (20%)

Background

White Seamless

Context

Advertising Campaign