Logo
  • Home
  • ·Media
  • ·Gucci Ancora 2024 campaign editorial group portrait
BrandGucci
Project'Ancora' 2024 Ad Campaign
Group of models in designer denim and navy jackets posing against a clean white backdrop for Gucci Ancora ad campaign

Gucci 'Ancora' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
David Sims
David SimsPhotographer
Riccardo Zanola
Riccardo ZanolaArt Director
Fadia Ghaab
Fadia GhaabModels
Jiahui Zhang
Jiahui ZhangModels
Nyajuok G
Nyajuok GModels
Violet Hume
Violet HumeModels
Arthur Hargous
Arthur HargousModels
Prince Diamond
Prince DiamondModels
Ana Rossolovich
Ana RossolovichModels
Alastair McKimm
Alastair McKimmStylist
Duffy Sas
Duffy SasHair
Lucia Pieroni
Lucia PieroniMakeup
Ama Quashie
Ama QuashieManicurist

Tags

group of modelsmodels posingfashion modelsgucci campaigndenim jeansnavy jacket

Description

This fashion editorial image for the Gucci Ancora 2024 campaign features a diverse group of models styled by Alastair McKimm and photographed by David Sims. The group poses together against a clean white studio background, showcasing contemporary apparel including navy zip-up jackets, patterned outerwear, and relaxed-fit denim jeans. The lighting is bright and even, highlighting the detailed textures of the clothing and accessories, such as leather handbags and patent heels. Art direction by Riccardo Zanola brings a cohesive, modern aesthetic to the studio composition.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Navy (40%)
Jet Black (30%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign