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  • ·Gucci Ancora 2024 Ad Campaign Portrait by David Sims
BrandGucci
Project'Ancora' 2024 Ad Campaign
Model wearing dark shorts holding a burgundy leather handbag against a plain white background

Gucci 'Ancora' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
David Sims
David SimsPhotographer
Riccardo Zanola
Riccardo ZanolaArt Director
Fadia Ghaab
Fadia GhaabModels
Jiahui Zhang
Jiahui ZhangModels
Nyajuok G
Nyajuok GModels
Violet Hume
Violet HumeModels
Arthur Hargous
Arthur HargousModels
Prince Diamond
Prince DiamondModels
Ana Rossolovich
Ana RossolovichModels
Alastair McKimm
Alastair McKimmStylist
Duffy Sas
Duffy SasHair
Lucia Pieroni
Lucia PieroniMakeup
Ama Quashie
Ama QuashieManicurist

Tags

woman holding handbagwomanhandbagburgundy leather handbagburgundy handbagleather handbagdark shortsshorts

Description

This portrait from Gucci's 2024 Ancora ad campaign was photographed by David Sims with art direction by Riccardo Zanola. The image features a model wearing dark shorts and holding a burgundy leather handbag across her chest against a seamless white background. Her dark hair is styled with a wet-look finish, and she wears statement gold earrings. The clean studio composition highlights the accessories and apparel details under crisp lighting.

Style

Vertical, Commercial, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Burgundy (50%)

Background

White Seamless

Context

Advertising Campaign