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BrandGucci
Project'Ancora' 2024 Ad Campaign
Group of six fashion models wearing black blazers and white tanks against a seamless white studio background.

Gucci 'Ancora' 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
David Sims
David SimsPhotographer
Riccardo Zanola
Riccardo ZanolaArt Director
Fadia Ghaab
Fadia GhaabModels
Jiahui Zhang
Jiahui ZhangModels
Nyajuok G
Nyajuok GModels
Violet Hume
Violet HumeModels
Arthur Hargous
Arthur HargousModels
Prince Diamond
Prince DiamondModels
Ana Rossolovich
Ana RossolovichModels
Alastair McKimm
Alastair McKimmStylist
Duffy Sas
Duffy SasHair
Lucia Pieroni
Lucia PieroniMakeup
Ama Quashie
Ama QuashieManicurist

Tags

fashion models posingfashion modelsmodels posinggroup of modelsburgundy shoulder bagshoulder bagleather jacketblack blazer

Description

This fashion editorial image for the Gucci Ancora 2024 ad campaign features a group of six diverse models posed against a clean white seamless studio background. Photographed by David Sims with art direction by Riccardo Zanola, the composition showcases structured black blazers, leather jackets, white tank tops, and a prominent burgundy shoulder bag with metallic hardware. The models display slicked-back wet-look hair and bold gold jewelry, captured under bright, even studio lighting with a polished commercial aesthetic.

Style

Editorial, Vertical, Clean, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)
Burgundy (20%)

Background

White Seamless

Context

Advertising Campaign