Brand
ProjectBrand Identity

Goodnotes Brand Identity 2023
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Description
This outdoor advertising billboard for Goodnotes displays a vibrant brand identity campaign mounted on the exterior of a city building. The large display is divided into two sections, featuring a bright teal panel with bold white typography reading Feed Your Mind alongside a black graphical stroke. The right section shows a woman with dark hair in a sleeveless brown knit top writing on a digital device, accompanied by the Goodnotes logo in the upper corner. Natural daylight illuminates the urban street scene surrounding the building rooftop installation.