Goodnotes

Nov 2023

Goodnotes updates its brand identity to reinforce its position within the digital productivity and app space. The comprehensive redesign establishes a cohesive visual language, balancing structured utility with vibrant, expressive graphic elements. The project features an expansive system, ranging from kinetic motion graphics to large-scale environmental design. Digital interfaces, minimalist typography, and a distinct colour palette are synthesized to create a scalable design framework for global application. Graphic design for the project was provided by Motto, with Visie Admin acting as project owner. The visual system integrates clean typography and vector-style line work to emphasize fluidity and connection across both digital and physical touchpoints.

Horizontal, Commercial, Clean

Motion Graphics

Apps & Digital Platforms

Brand Film / Corporate Video