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Man in pink cowboy hat standing by pool facing a woman lounging on a sunbed with striped sweatshirt

GCDS Spring 2024 Ad Campaign 2024

About

This image from the GCDS Spring 2024 ad campaign, photographed by Backgrid, captures an outdoor poolside scene. A man stands near the water wearing a pink cowboy hat while facing away from the camera. Nearby, a woman reclines on a padded sunbed wearing a striped long-sleeve top. The background features lush vegetation, potted plants, and architectural elements of a building exterior under bright natural lighting.

Brand

GCDS

Project

GCDS Spring 2024 Ad Campaign 2024

Keywords

man in pink cowboy hatpink cowboy hatcowboy hatman standing by poolwoman on sunbedwoman relaxingstriped top

Credits

Giuliano Calza
GCDS Creative Director
Backgrid
Photographer
Brittany Noon
Models
Anaiis Scheeres
Models
Owen Lindberg
Models

Styles

VerticalCommercialGolden Hour

Techniques

Analogue / filmNatural light

Industries

Luxury Fashion Houses

Background

Sports Venue

Context

Advertising Campaign