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  • ·GCDS Spring 2024 Campaign Pool Scene
BrandGCDS
ProjectSpring 2024 Ad Campaign
Man in pink cowboy hat standing by pool facing a woman lounging on a sunbed with striped sweatshirt

GCDS Spring 2024 Ad Campaign 2024

Associated creatives

Giuliano Calza
Giuliano CalzaGCDS Creative Director
Backgrid
BackgridPhotographer
Brittany Noon
Brittany NoonModels
Anaiis Scheeres
Anaiis ScheeresModels
Owen Lindberg
Owen LindbergModels
Nyawuta Chol
Nyawuta CholModels
Dayveontay Jackson
Dayveontay JacksonModels
& Kayla Dunlap
& Kayla DunlapModels
Ryan Dodson
Ryan DodsonStylist
Eduardo Mendez
Eduardo MendezHair
Robert Rumsey
Robert RumseyMakeup
Fariha Ali
Fariha AliManicurist
Onell Ednacot
Onell EdnacotCasting Director

Tags

man in pink cowboy hatpink cowboy hatcowboy hatman standing by poolwoman on sunbedwoman relaxingstriped top

Description

This image from the GCDS Spring 2024 ad campaign, photographed by Backgrid, captures an outdoor poolside scene. A man stands near the water wearing a pink cowboy hat while facing away from the camera. Nearby, a woman reclines on a padded sunbed wearing a striped long-sleeve top. The background features lush vegetation, potted plants, and architectural elements of a building exterior under bright natural lighting.

Style

Vertical, Commercial, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Background

Sports Venue

Context

Advertising Campaign