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  • ·GCDS Spring 2024 Ad Campaign Editorial Portrait
Brand
GCDS
ProjectSpring 2024 Ad Campaign
Model standing next to a bright red sports car wearing a white top, pleated skirt, and tall black boots outdoors.

GCDS Spring 2024 Ad Campaign 2024

Associated creatives

Giuliano Calza
Giuliano CalzaGCDS Creative Director
Backgrid
BackgridPhotographer
Brittany Noon
Brittany NoonModels
Anaiis Scheeres
Anaiis ScheeresModels
Owen Lindberg
Owen LindbergModels
Nyawuta Chol
Nyawuta CholModels
Dayveontay Jackson
Dayveontay JacksonModels
& Kayla Dunlap
& Kayla DunlapModels
Ryan Dodson
Ryan DodsonStylist
Eduardo Mendez
Eduardo MendezHair
Robert Rumsey
Robert RumseyMakeup
Fariha Ali
Fariha AliManicurist
Onell Ednacot
Onell EdnacotCasting Director

Tags

black woman standing by red sports carblack woman standingred sports carwoman in white top and skirtwhite crop topwhite pleated skirtblack leather bootsmetallic silver handbagsunglasses

Description

This outdoor campaign image for GCDS features a model posing beside a vibrant red sports car on a sunny street. The subject wears a white athletic top, a matching pleated skirt, tall black leather boots, sunglasses, and holds a metallic silver handbag. Sunlight casts defined shadows across the scene, highlighting the texture of the car's glossy finish and the surrounding palm-lined park environment. The composition is structured vertically with sharp natural lighting, capturing an energetic and polished aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (40%)
Jet Black (30%)
Silver (metallic) (20%)

Background

Street

Context

Advertising Campaign