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A man in a blue and yellow jacket and a woman in a pale yellow dress walking together at night

GCDS Spring 2024 Ad Campaign 2024

Associated creatives

Tags

Description

This photograph from the GCDS Spring 2024 ad campaign captures a man and a woman walking together along a dark street at night. The man wears a color-blocked blue and yellow bomber jacket with white mesh detailing, dark trousers, a dark beanie, and light-rimmed glasses. Beside him, the woman wears a sleeveless pale yellow mini dress paired with tall white platform boots. The direct flash lighting creates sharp highlights against the dark background, emphasizing the streetwear styling and the candid mood of the scene.

Style

Editorial, Vertical, Gritty, Clean

Techniques

Flash

Industries

Streetwear

Color

Jet Black (50%)
Royal Blue (30%)
Pure White (20%)

Background

Street

Context

Advertising Campaign