GCDS Spring 2024 Ad Campaign 2024

Description

This image captures two female models walking together outdoors at night for the GCDS Spring 2024 ad campaign, styled by Ryan Dodson with photography by Backgrid and creative direction by Giuliano Calza. The foreground model wears a white sleeveless crop top, grey distressed sweatpants with branded undergarment waistbands, a dark beanie, and metallic flats while carrying a structured black handbag. Beside her, a second model wears a maroon sweatshirt, dark shorts, a black cap, and silver loafers while carrying a white shopping bag. The scene is set outside at night near a service station with overhead lighting casting direct flashes onto the subjects.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Service Station

Context

Advertising Campaign