Ferrari Ferrari Social Campaign F/W 23 2023

Description

Model Jie Zheng poses for the Ferrari Social Campaign F/W 23, captured by photographer Daniele Cardone with creative direction from designer Rocco Iannone and casting by Patrizia Pilotti. He leans against a minimalist grey architectural ledge wearing a brown zip-up leather bomber jacket with an exaggerated wide navy knit collar and red high-neck underlayer. The ensemble is paired with straight-leg charcoal trousers, chunky black leather loafers, black gloves, and a structured black leather tote bag. Warm directional lighting casts soft patterned shadows across the pale concrete wall in the background.

Style

Editorial, Vertical, Warm, Polished

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign