Ferrari Ferrari Social Campaign F/W 23 2023

Description

Model Jie Zheng strides forward wearing a blue quilted cape with contrasting crimson lining, styled over a dark navy turtleneck and tailored trousers. Accessories include wraparound dark sunglasses, black leather gloves, and chunky lug-sole loafers. The shoot takes place in a minimalist architectural studio space featuring metallic-sheen concrete walls illuminated by directional hard light casting a distinct wire-mesh shadow pattern across the backdrop.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign