Ferrari: Ferrari Social Campaign F/W 23

Oct 2023

The Ferrari Fall/Winter 2023 social campaign presents a refined take on luxury fashion, blending high-end sartorial choices with an architectural sensibility. Photographer Daniele Cardone captures model Jie Zheng across a series of studio settings that emphasize texture and structured silhouette. Under the creative direction of designer Rocco Iannone, the imagery utilizes hard and soft directional lighting to define the collection’s palette of espresso, navy, and crimson. Technically, the series leans into an editorial aesthetic characterized by clean, vertical compositions. Casting by Patrizia Pilotti anchors the collection’s polished focus, highlighting individual garment details ranging from quilted capes to leather bombers. The resulting visuals channel a minimalist visual identity, prioritizing clean lines and precise material interplay throughout the campaign.

Editorial, Vertical, Warm, Clean

Hard Light

Set-dressed

Advertising Campaign