Ferrari

Oct 2023

Ferrari presents its Fall/Winter 2023 collection through a series of editorial portraits that lean into the intersection of high fashion and automotive-inspired design. The campaign features model Jie Zheng, captured by photographer Daniele Cardone under the creative direction of designer Rocco Iannone. The series utilises a vertical format to highlight the collection's textural contrast, focusing on leather zip-up bombers, quilted capes, and tailored trousers. Casting for the project was led by Patrizia Pilotti. Execution relies on a minimalist architectural studio setting where the interplay of hard and soft lighting techniques defines the mood. The imagery is marked by a clean, graphic aesthetic, utilising shadows to complement the structured silhouettes of the apparel.

Editorial, Vertical, Warm, Clean

Hard Light

Luxury Fashion Houses

Set-dressed

Advertising Campaign