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BrandFerragamo
ProjectFall 2025 Ad Campaign
Close-up of a structured black and white palm print handbag with gold hardware held against a matching printed garment

Ferragamo Fall 2025 Ad Campaign 2025

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Baron&Baron
Baron&BaronAgency
Fabien Baron
Fabien BaronCreative Director
Craig McDean
Craig McDeanPhotographer
Mariacarla Boscono
Mariacarla BosconoModels
Awar Odhiang
Awar OdhiangModels
Apolline Rocco Fohrer
Apolline Rocco FohrerModels
Tim Schuhmacher
Tim SchuhmacherModels
Lotta Volkova
Lotta VolkovaStylist
Virginie Moreira
Virginie MoreiraHair
Tom Walker
Tom WalkerMakeup
Sara Ciufo
Sara CiufoManicurist

Tags

palm print handbagpalm print baghandbagbaggold hardwaregold clasp

Description

This image from the Ferragamo Fall 2025 ad campaign focuses on a structured handbag featuring a striking black-and-white palm tree motif accented by polished gold-tone hardware. The bag is held against a garment displaying the identical continuous tropical print pattern, creating a seamless visual composition. The lighting highlights the smooth texture of the leather and the metallic gleam of the clasps. Craig McDean captured the campaign with styling by Lotta Volkova and creative direction by Maximilian Davis and Fabien Baron.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

Bags & Accessories

Color

Jet Black (50%)
Pure White (30%)
Gold (20%)

Background

Fabric Texture

Context

Advertising Campaign