Fatlash Brand Identity 2016

Description

This graphic design showcase features packaging elements for the Fatlash brand identity project created by Anagrama. Two distinct paper shopping bags are displayed side-by-side against a stark black background. The bag on the left is white with prominent black diagonal stripes and a black ribbon handle, featuring the Fatlash wordmark in bold sans-serif capital letters near the bottom. The bag on the right is matte black with a darker ribbon handle and matching white typography, creating a sophisticated monochromatic contrast. Both objects cast subtle reflections on a glossy surface below, emphasizing the clean lines and minimalist aesthetic of the branding suite.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography, 3D render / CGI

Color

Background

Black Seamless

Context

Advertising Campaign