Brand Identity 2016

Description

This black and white product photograph features a series of mascara tubes arranged in ascending heights along a minimalist white corner wall. The composition uses dramatic side lighting to cast long, sharp shadows across the flat surface, emphasizing form and perspective. A single open mascara tube with its textured wand stands in the foreground, while the subsequent closed tubes recede into the distance. The clean geometric lines and high-contrast monochrome aesthetic highlight the graphic design approach created by Anagrama for the Fatlash brand identity project.

Style

Horizontal, Commercial, Monochrome, Clean, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Cosmetics

Color

Background

White Seamless

Context

E-commerce / Product