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BrandFarfetch
ProjectFarfetch First
Five diverse seated models in a waiting room holding props, photographed by Tanya and Zhenya Posternak for Farfetch First.

Farfetch Farfetch First 2026

Associated creatives

Tanya + Zhenya Posternak
Tanya + Zhenya PosternakPhotographer
Tati Cotliar
Tati CotliarFashion Director
Claire Grech
Claire GrechHair Stylist
Siddhartha Simone
Siddhartha SimoneMakeup Artist
Ben Grimes
Ben GrimesCasting Director
Paolo Vecchione
Paolo VecchioneChoreographer
Aweng Chuol
Aweng ChuolModel
Joseph Uyttenhove
Joseph UyttenhoveModel

Tags

five seated modelsseated models waitinggroup of modelsfarfetch first campaign

Description

Captured by photographers Tanya and Zhenya Posternak, this commercial campaign image for the Farfetch First project features five diverse models seated in a row on chairs against a minimalist studio wall. Styled by Tati Cotliar with hair by Claire Grech and makeup by Siddhartha Simone, the subjects hold distinct props including a newspaper and handbags while maintaining neutral expressions. The clean composition is lit with soft studio illumination, emphasizing the tailored clothing and neutral background tones.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Royal Blue (30%)
Jet Black (30%)
Beige (30%)

Background

Set-dressed

Context

Advertising Campaign