Farfetch Farfetch First 2026

Description

This Farfetch First fashion campaign image features two models riding a red motorcycle outdoors in an urban street setting. The male driver wears a black leather jacket and a black helmet, while the female passenger wears a vibrant blue jacket, yellow trousers, and a bright red helmet, looking back toward the camera with a neutral expression. The photograph captures motion blur in the background, emphasizing the speed of the motorcycle. The scene was captured by photographers Tanya and Zhenya Posternak with fashion direction by Tati Cotliar, hair styling by Claire Grech, and makeup by Siddhartha Simone.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign