Farfetch Farfetch First 2026

Description

This commercial image for the Farfetch First project, photographed by Tanya and Zhenya Posternak with styling by Tati Cotliar, captures a cinematic scene inside a marble hotel lobby. A man in a brown suit stands inside an open elevator with his arms crossed, looking toward several people standing in the foreground with their backs to the camera. The setting features polished stone pillars, a staircase, and moody, subdued lighting. Typography on the left reads Farfetch First, while text on the right reads The wait is over.

Style

Horizontal, Cinematic, Moody, Clean

Techniques

Analogue / film

Industries

Designer Fashion

Color

Background

Hotel Lobby

Context

Advertising Campaign